(1m reading time)

I should’ve started a blog years ago. I thought about it. I intended to. But the internet was already so stuffed with everybody’s articles, blogs, and opinions—how would mine be any different? How would I add value and avoid just adding to the noise?

I felt scared. Scared to give up my privacy. Scared I might accidentally violate my employer’s trust, inadvertently share a “trade secret.” Indeed I was possessive of my own “trade secrets,” my own ways to approach work. If I shared my hard-won knowledge, would I become less valuable? Easier to imitate? Simpler to replace? And did I know anything worth sharing to begin with?

I also feared commitment. Scared to define myself in just one way. My professional focus has evolved over the past ten years. If I had started a professional blog in 2004, it would cover at least six different topics by now. Who would read it? Who, upon reading it, would think I was in my right mind?

I’ve gotten over my fears. I work for myself now, so I have no employer to worry about. I’ve started a new pursuit, product marketing, from the ground floor, so I have no “secret recipes” yet. And I want no more of them. I’ve gone on a learning journey, and this blog is here to share what I’ve learned with you, my reader.

Because I believe in mission statements:

I write this blog, which shares my product marketing learnings, to benefit others and, in the process, solidify my own knowledge.

I recognize things can change. People can grow, and products can morph. Should change come to my professional world once again, this blog will change too.

Frank Robinson coined the term “Minimum Viable Product” (MVP), which Eric Ries popularized in his book The Lean Startup in 2011. An MVP is the quickest output from which you can start learning. This blog, as it stands today, unformatted, unbranded, and nearly devoid of content, is my MVP.

Let’s start learning.