big picture framework A New Feature’s Commercial Plan: Steps 3 - 5 (8m reading time) In this series I discuss feature launch announcements. In the first post I covered the feature-owner interview and introduced the Big Picture Framework (“the framework”
big picture framework A New Feature’s Commercial Plan: Steps 1 and 2 (7m reading time) In the first post in this series I talked about the under-appreciated power of good feature launch announcements. I also put money on an interview with the
big picture framework 6 Simple Steps to a New Feature's Commercial Plan (3m reading time) When a company releases an update to its software that includes a new feature, it’s up to the product marketer to figure out whether, when,
bullet cards Your Next Big Presentation Needs Insurance (9m reading time) In this public speaking series I’ve been talking about how I prepare myself to deliver a challenging or lengthy talk. I’m usually sitting
