big picture framework A New Feature’s Commercial Plan: Steps 3 - 5 (8m reading time) In this series I discuss feature launch announcements. In the first post I covered the feature-owner interview and introduced the Big Picture Framework (“the framework”
big picture framework A New Feature’s Commercial Plan: Steps 1 and 2 (7m reading time) In the first post in this series I talked about the under-appreciated power of good feature launch announcements. I also put money on an interview with the
product management Product Management at the Edges (4m reading time) “Adventures in Product” has seen a few weeks of tumbleweeds recently due to my international travel through the month of January. Such is the plight of the single-author blog. I’m currently getting my head back on straight
big picture framework 6 Simple Steps to a New Feature's Commercial Plan (3m reading time) When a company releases an update to its software that includes a new feature, it’s up to the product marketer to figure out whether, when,
attitude Data + Instincts = Success. It doesn’t matter who you are, just make sure you get the proportions right. “I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as
mission statement The Adventure Begins (1m reading time) I should’ve started a blog years ago. I thought about it. I intended to. But the internet was already so stuffed with everybody’s articles, blogs,
