big picture framework A New Feature’s Commercial Plan: Steps 3 - 5 (8m reading time) In this series I discuss feature launch announcements. In the first post I covered the feature-owner interview and introduced the Big Picture Framework (“the framework”
big picture framework A New Feature’s Commercial Plan: Steps 1 and 2 (7m reading time) In the first post in this series I talked about the under-appreciated power of good feature launch announcements. I also put money on an interview with the
big picture framework 6 Simple Steps to a New Feature's Commercial Plan (3m reading time) When a company releases an update to its software that includes a new feature, it’s up to the product marketer to figure out whether, when,
